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Apple ichat web9/19/2023 It didn’t ban the exchange of traditional text messages with Android users but instead branded those messages with a different color when an Android user is part of a group chat, the iPhone users see green bubbles rather than blue. Another warning that year came from a former Apple executive who told his old colleagues in an email that “iMessage amounts to serious lock-in."įrom the beginning, Apple got creative in its protection of iMessage’s exclusivity. Three years later, then-marketing chief Phil Schiller made a similar case to Chief Executive Tim Cook in another email: “Moving iMessage to Android will hurt us more than help us," he said. “In the absence of a strategy to become the primary messaging service for bulk of cell phone users, I am concerned the iMessage on Android would simply serve to remove obstacle to iPhone families giving their kids Android phones," Craig Federighi, Apple’s chief software executive, said in a 2013 email. Apple made a critical decision: Keep iMessage for Apple users only. Some revealed a long-running debate about whether to offer iMessage on phones that run with Google’s Android operating system. ![]() ![]() As part of the battle, thousands of pages of internal records were made public. How that happened came to light last year during Apple’s courtroom fight against “Fortnite" maker Epic Games Inc., which claimed the tech giant held an improper monopoly over distribution of apps onto the iPhone.
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